New LAIRD Branding

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The Laird Law Firm recently received a brand refresh and we’re happy with our new “look” and our new affiliation with Fidelity National Title.   The timing for both is perfect as we approach the end of 2015 and prepare to enter the new year.

For those that don’t know, the name Laird has Scottish roots and means “lord” and it’s this influence that we pulled from as we worked with Neue Creative, a local ad agency, to create our new brand.  The green icon in our logo is a modernized illustration of a thistle, which is the a Scottish national emblem.  This imagery coupled with singular use of the name LAIRD will help us establish a very strong presence as one of the leading law firms and title companies in the city.